Craig qualified BDS in 1986 from Glasgow, and took up his current NHS consultant post at Manchester in 2002. He is a Consultant in Restorative Dentistry and Honorary Professor in Maxillofacial Rehabilitation, Associate Dental Postgraduate Dean for Specialist Training, Director of Education for Manchester Dental Education Centre and Director of the Square Advanced Dental Care Centre.
He has won two NHS North West Innovation Awards in 2008 and 2009 and was awarded a MAHSC Chair in June 2014 in the field of Maxillofacial Rehabilitation.
He has published over 30 refereed papers, written three books and has lectured both nationally and internationally on head and neck cancer and dental implantology.
He is the clinical lead for Central Manchester in Oral Rehabilitation of Oral Oncology patients, and was one of the national assessors for the National Cancer visits in 2009. He is chair of the ISFE, and is a MRD Examiner as well as sitting on the Council of the Royal College of Physicians and Surgeons of Glasgow. He is Director of the MSc implant programme at the University of Manchester and is a past President 2009-2010 for the British Society of Prosthodontics (BSSPD).